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IBM® acquired the business of iPhrase, which makes software that lets businesses search for words and phrases, even when misspelled, to improve customer service
The purchase is IBM’s 15th since 2001 in its strategy to give corporate customers a single view of product or customer information by linking data that’s often locked up in many different systems.
IPhrase’s technology allows retailers, for example, to interpret online customer queries even when customers misspell words or use jargon, IBM said. The software lets businesses tailor their answers to customers’ questions, helping boost sales.
